Pure Fashion is a faith based program that encourages teen girls to live, behave and dress in accordance with their dignity as children of God. Pure Fashion focuses on guiding young women ages 14 to 18 to become confident, competent leaders who live the virtues of modesty and purity in their schools and communities.

Through an eight month Model Training Program that covers public speaking, manners and social graces, hair and make-up artistry, personal presentation and much more, Pure Fashion models learn the importance of living a life in accordance with God's will and fostering a life of grace through purity of heart, mind and body. The Pure Fashion program culminates in a city wide fashion show featuring clothing that is pretty but not provocative, trendy but still tasteful.

The donation from Speedway Children's Charities has allowed Pure Fashion to provide scholarships to girls who otherwise would not have been able to participate in the eight month training program to become "a model of the Great Designer."