Anheuser-Busch Recycling, Lowe's Motor Speedway Again Team Up To Benefit Speedway Children's Charities
CONCORD, NC (Oct. 7, 2008) - Race fans will have an opportunity to support the environment, their favorite drivers, as well as Speedway Children's Charities Oct. 8-11 at the historic Lowe's Motor Speedway.
Partnering with Lowe's Motor Speedway and Bealer Distributing, the local Anheuser-Busch wholesaler, Anheuser-Busch Recycling Corporation (A-BRC) is supplying more than 250 Budweiser Recycling containers in the concourse, vendor display areas, infield and suites to recycle plastic and aluminum containers. In addition, campers at the four main campgrounds-Fleetwood, Country Crock, Lower Peninsula and Infield campgrounds-will receive A-BRC blue recycling bags as they enter those facilities and will be encouraged to leave their recyclables at their camp sites for pickup. A Budweiser Recycle Team will reward campers who "get caught recycling" with Anheuser-Busch branded items, including T-shirts, hats and can coolies.
The recycling program will be in place Oct. 8-11 at the 1.5-mile superspeedway, for the Armour Foods Vienna Sausage Showdown-presented by Ferris Commercial Mowers (Oct. 8); Bojangles' Pole Night (Oct. 9); the Dollar General 300 (Oct. 10); and the Bank of America 500 (Oct. 11).
"We're again very excited to partner with Anheuser-Busch Recycling and Bealer Distributing on this worthwhile environmental project that benefits Speedway Children's Charities," said Lauri Wilks, executive vice president of Lowe's Motor Speedway. "Race fans are very loyal and always ready to support efforts to reduce, reuse and recycle. This is a proven initiative, launched in the spring at LMS, which allows our fans to help keep used beverage containers from going to waste."
All proceeds from the Anheuser-Busch recycling program will be given to Speedway Children's Charities (SCC), which provides funding for hundreds of non-profit organizations throughout the nation that meet the direct needs of children. The Anheuser-Busch Recycling promotion during Speed Week in May 2008 raised more than $2,100 for SCC.
"This recycling initiative is a proven winner at Lowe's Motor Speedway and other sports venues because it allows fans who are concerned about the environment to actively do something to help," said Rob Thoele, region manager for Anheuser-Busch Recycling, which is celebrating its 30th anniversary this year. "While race fans are enjoying all the action at Lowe's Motor Speedway, we encourage them to take an extra step and use the recycling containers and bags. It's good for Lowe's Motor Speedway, good for Speedway Children's Charities and good for the environment."
Since its inception in 1978, Anheuser-Busch Recycling has kept more than 430 billion aluminum beverage containers out of landfills across the United States. That's enough cans to circle the globe more than 1,300 times.
Since its founding in the mid 1800s, Anheuser-Busch has sought ways to improve the environment and communities around the country where it has business operations. It began with company founder Adolphus Busch, who recycled leftover grains from the brewing process for use as cattle feed.
Today, the brewer's 12 domestic breweries recycle more than 99 percent of the solid waste from their brewing and packaging processes.
Anheuser-Busch Recycling plays a key role in the aluminum beverage can recycling industry. As one of the largest purchasers of used aluminum beverage containers, the company assists in keeping billions of used cans out of local landfills and diverts them to processing facilities to be made back into new aluminum cans.
Anheuser-Busch Recycling works closely with a network of 700 organizations around the country to encourage recycling of used beverage containers. The company implements numerous programs, from its Recycle Challenge initiative, where schools earn money from recycled cans to purchase school equipment, to beverage container collection at large venues and events, including in recent years the Daytona 500, Sturgis Bike Week and LPGA/PGA TOUR tournaments. In addition, the company operates a recycling center in Hayward, Calif., which processes both aluminum cans and plastic bottles.
Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country's best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2008. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. For more information, visit www.ourpledge.com.
Tickets for the Bank of America 500 Week events at Lowe's Motor Speedway can be purchased online at www.lowesmotorspeedway.com or by calling 1-800-455-FANS.