TUMS® to Deliver Fast Relief for Hunger at Coca-Cola 600
PITTSBURGH (May 19, 2007) -- TUMS, known for fast heartburn relief, is teaming up with Speedway Children's Charities to provide fast relief of another kind -- food donations for the Second Harvest Food Bank of Metrolina during the Coca-Cola 600 race weekend.
TUMS will station specially marked donation bins throughout the Lowe's Motor Speedway campgrounds, infield areas and at the TUMS Dinermobile in the fan midway area. Fans can bring their unopened, non-perishable food and household items to the track May 24th through May 27th and place them in the conveniently located bins. Key items needed by the Second Harvest Food Bank of Metrolina include:
• Canned fruits, vegetables, meats, soups and beans
• Rice, pasta and pasta sauce
• Macaroni and cheese
• Peanut butter
• Soap, detergent, diapers, toilet paper
"TUMS is all about providing fast relief, and our partnership with Second Harvest and Speedway Children's Charities provides us a way to deliver fast relief for families in the Charlotte area who are in need," said Bill Kollitz, TUMS Brand Manager, GlaxoSmithKline Consumer Healthcare. "NASCAR fans are some of the most passionate of any sport, and we encourage them to share that passion to help those who are less fortunate."
The first 100 fans each day on Saturday, May 26th, and Sunday, May 27th, who bring contributions to the TUMS Dinermobile in the Fan Concourse Area will receive a special gift from TUMS Racing.
TUMS Racing also will collect donations at the Chip Ganassi Racing with Felix Sabates facilities in North Carolina and will contribute 40 cases of TUMS Smoothies in honor of the No. 40 TUMS Dodge driven by David Stremme and 41 cases of TUMS EX in honor of the No. 41 TUMS Dodge driven by Reed Sorenson, both out of the Ganassi stable.
TUMS Racing's goal is to collect at least 6,800 pounds of food and household items during the weekend - the equivalent to the weight of the Nos. 40 and 41 TUMS Dodges.
Some 11% of the Second Harvest of Metrolina service area population lives in poverty including almost 80,000 children and 30,000 seniors. Requests for help are increasing. Over 65 percent of their emergency pantries, soup kitchens, and homeless shelters reported an increase in the number of clients served in 2005.
"The NASCAR fans are always terrific about helping out others in need, and with more than 160,000 fans joining us for the race weekend, this is a tremendous opportunity to get out the message about hunger right here in the Charlotte area," said Lauri Wilks, vice president of communication for Speedway Motorsports, Inc. "Speedway Children's Charities have a long history of helping those in need, and our partnership with TUMS Racing and the Second Harvest Food Bank of Metrolina provides another opportunity to share back with the community."
Second Harvest Food Bank of Metrolina
As part of America's Second Harvest Network, Second Harvest Food Bank of Metrolina - one of only six Food Banks in North Carolina - serves 16 counties in North and South Carolina. In FY2006, Second Harvest Food Bank of Metrolina distributed 18 million pounds of food and essential grocery items to over 550 hunger feeding agencies as well as to food banks in 13 other counties. Agencies served include emergency pantries, soup kitchens, senior programs and low-income daycares.
Speedway Children's Charities
Speedway Children's Charities was founded in 1982 by Bruton Smith, Chairman of Speedway Motorsports and Sonic Automotive, as a way for him to give back to the community. As both companies expanded, so did Speedway Children's Charities. In 1990, Major General Thomas Sadler, USAF (Ret.) was appointed Executive Director to help facilitate growth. Once only associated with the motorsports and automotive industries, Speedway Children's Charities now attracts interest and funding from all types of corporate and community entities. Speedway Children's Charities was named a proud charity of NASCAR in 2003.
The priority at Speedway Children's Charities is improving the quality of life for children in need, and this mission has remained the same throughout its 24-year history. Through donations, sponsorships and fundraising events, they distribute funds directly to qualified nonprofit organizations that provide medial, educational and social services to children. In 2006, they awarded more than $2.8 million to over 470 organizations.
GlaxoSmithKline - one of the world's leading research-based pharmaceutical and healthcare companies - is committed to improving the quality of human life by enabling people to do more, feel better and live longer.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette®, NicoDerm®CQ® and Commit® as well as many medicine cabinet staples such as, Abreva®, Aquafresh®, Goody's® Headache Powders, Sensodyne® and Tums®, which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.
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